Caro Story

A real joy to design this spaceship interior for a talkshow for the game Star Citizen. Scroll down for renders of the design.

Director: David Mellow

Produced by: Toby Walsham, Mark Gibbons, Emma Stevens Boyd at Familia

This job was a wild ride!

Directed by the amazing David Mellor and produced by the gorgeous team at Familia, Toby Walsham, Emma Stevens Boyd and Mark Gibbons.

This was a very technically demanding job - to achieve the seamless cuts of the concept we needed to perfectly match the different shows that Amazon and Sky wanted to show case. Myself and the art department worked long hours to ensure that everything was as perfect as could be, and we scoured all the prop houses and did careful matching to ensure that the finishes, props and all dressing was spot on.

Director: David Mellor

Produced by: Toby Walsham, Mark Gibbons, Emma Stevens Boyd at Familia.

The same team behind Sky x Amazon came back together to create this wild ride of a spot. Once again a technical challenge to match together these amazing locations in this very wide variety of shows

We shot both on location and in a studio in Cape Town. As the sets were so fantastically different we really needed to do some lateral thinking to pull off the details required to sell the concept! The plaster work for the Bridgeton set required hours of pouring over moulding catalogues and pairing together part of a detail from one moulding, with a flourish from another.

I was very very lucky to have an extremely patient and lovely team to work with.

Director: Jake Scott

Producers: Garfield Kempton, Rob Mercer

I loved designing this spot for Eurotunnel. Jake Scott and the team at RSA are always so lovely to work with and we had a very clear brief and a lovely clear direction with our retrospective nod to Jake’s spot that he shot for the brand in the 90’s.

Director: Will Innes Smith

Producer: Toby Walsham, Natalie Uglow

This was a whirlwind of a job - we shot London for Australia and the weather gods shone down on us and gifted us with a heat wave. When does that actually ever happen!?

This was a spot all about cricket and a family of cricket fans and I really wanted to get all the detail in there to sell the concept. We bought and created some beautiful cricket paraphernalia and wove these details in with the dressing to really set the family home.

We then turned an office atrium into a high end hotel for our cricket fans to stay in on their adventure!

Director: Simon Ladefoged

Producer: Barty Dearden

I was thrilled to be reunited with Director Simon Neal on these series of idents for Jack Pot Joy and Loose Women.

We wanted to keep a light joyful atmosphere throughout each of the idents, while keeping the Jack Pot Joy brand colours featured throughout.

We shot these in two locations over two days and did some clever dressing and design to create multiple sets.

Director: Chris Boyle

Producer: Audrey Davenport at Text100

This was a two part job.

Firstly i worked closely with the Text 100 to create the print campaign for the Vodafone Foundations work with DreamLabs. We created a very graphic superhero look.

To achieve this we built a 20x20ft bed on a stage with a gantry above from which to shoot it. We created these lovely graphic images where bedding completes the super hero cheat.

The 2nd part of the campaign was turned around extremely quickly when Vodafone confirmed John Boyega as their spokesperson for their collaboration with DreamLabs, and John’s schedule could only accommodate a shoot within 2 days of this confirmation!

I designed a hotel room set within which we could shoot a variety of spots within a very short amount of time.

I wanted the hotel room to feel luxurious and comfortable. The type of hotel where John would work on his scripts and be happy to lounge around.

Dir: Juriaan Booji

Prod: Lisa Joseph @ RSA

This spot required a combination of beautiful design and clever art direction to accommodate the camera trickery needed.

I created a clean fresh palette working with the product colours, and incorporated them into a stylish modern bedroom design.

I designed a wardrobe with several moving parts to help achieve our mirror moment, and worked closely with the VFX supervisor to ensure that we caught as much in camera as possible.

Director: Simon Neal

Prod: Geoff Stickler at Unit 9

Director: Miguel Angulo Garcia

Producer: Ana Gomez at Tesauro

This was a fantastic job that combined logistical gymnastics with glorious sumptuous fashion.

We worked across central London on an extremely tight schedule, a tight budget all the while working to create louche london sets for the Pepe Jeans brand.

Miguel and I WhatsApped ideas back and forth and these got shared with my team live to be able to turn this around in time.

Director: Stephen Pipe

Producer: Louise James at Tantrum TV

We built a Belvita Parking Attendant hut on location for this fun and quirky spot with Mel Giedroyc.

The detail is always important and I always like to have pops of key colours featured in all the dressing.

Director: Simon Neal

Producer: Geoff Stickler at Unit 9

Directed by Stephen Pipe 

Produced by Genevieve Simmers and Louise James at Tantrum TV

Studio Build at Dukes Island. 

I did detailed sketchup drawings for this build to ensure we had all the angles needed for the family.

I didn't want the Vodafone Red to overpower the image, but needed the frame to have a strong brand presence. So we used it as a highlight colour, and while dressing we included LOADS of red and then adjusted to camera to stop it becoming too much. 

Director: Tom Clarkson

Producer: Gravity Road

I LOVE a party. Even more so when the brief asks for glitter, neons, party fun and all things JOY! So much fun.

Dir: James Bryce

Producer: Garfield Kempton at RSA

This shoot was an exercise in material research. 

We needed to paint yellow boxes and hide existing marks on the floor of this parking lot location. Sounds simple, right? 

All of our paint needed to be removable, but also strong enough to not come up when the precision driver span the mini over them. AND, we were doing a full wet down, so anything we painted would sit in water for a full day. 

I had several meetings with my scenic artists, and spoke to some of London's best paint experts. Together, we whittled it down to a choice of three different paints in three different colours all of which we tested on site with with a paint removal team present. We then chose our favorite and went for it! 

Director: Juriaan Booij

Producer: Rob Mercer and Garfield Kempton @ RSA

Star Alliance celebrated their 25 year anniversary with these 6 films highlighting the strength of their union. 

These were partially shot on location in LAX and in Black Island Studios in London. We had to match various elements from the LAX shoot in order to create the silhouettes through which we see the gorgeous images of the sea/lounge/sky etc. 

This was a technical shoot that required some detailed working out and some clever styling to make it all fit together. 

Directed by Chris Boyle

Produced by Simone Maggi at Saatchi

A super fun series of commercials for the energy drink E-ON. 

Director: Matt Westrup

Producer: Spencer Friend @ Joyrider

Other than styling this shoot with various props and dressing the main challenge was designing the rig required by vfx.

The characters needed to be able to pick something up physically at two exact points in order to create the effect required. I immediately knew we needed something that was articulated so that we could use the same rig for all five cars and easily adjust it to camera. 

i worked on several foamcore prototypes in my studio, and we then translated the successful design into a simple wood rig for better rigidity. it worked a treat, and we even made a baby version. 

Director: Johnny Hopkins

Producer: Barty Dearden @ ACNE

We shot this spot for Tuc Crisps on location in London. After considering several houses, we went with this one as we particularly like the framing the kitchen allowed. 

We looked a huge selection of tables, particularly in how they framed the product. We eventually chose a gorgeous slightly distressed oak table against which the packaging stood out beautifully.

I chose dressing that popped in the Tuc brand colours while retaining a stylish Italian feel - and we had multiple options for everything on the day - we like to have choice!

Director: Miika Vaso

Producer: Amber Clayton @ Arthur and Martha

Miika and Mini wanted an industrial space to stage their Who's In films, introducing the 2017 Mini Range. 

We considered a range of spaces, before deciding to look at Black Island Studios. After looking at the white cyc (umming and aahing for a while) we were on our way out when we noticed the vertical stripes in the studio walls and the gorgeous texture of the studio floor. I suggested demarcating the Mini's space by simply glazing a box on the floor, rather than using a hard colour, or new texture. 

We then built the white brick wall to create a clear background for the mini for the opening shot and brought in the Mini World moodboards on exhibition frames. 

The key to this shoot was making sure the simple environment framed the Minis to perfection. 

Director: Jonathan Irwin

Producer: Spencer Friend at JoyRider Films

This is a great graphic spot that plays off the shape of fruit and the shape and graphic nature of the world around us. Jonathan and I really looked at the graphic nature of the props and dressing as well as the aesthetic of the whole environment.

Casual Films hired me to design and build this Rube Goldberg inspired machine for Mitie Energy.

I had a blast developing the ideas and working away in my studio to bring this to life. You can see the creative journey below.

Collected Asda commercials with director Price James.

over a series of several years Price James and I worked together on some wonderful graphic Asda commercials for various ranges.

Attached are images of work in progress and previs images showing our development and the design work involved.

Director: James Copeman

Netflix Livestream show celebrating all things Witcher.

The set is modern interpretation of The Witcher world.